We are looking for a full-time

Conversion Strategist (Digital Marketing)

The Conversion Strategist is responsible for driving incremental performance of ecommerce platform for one of the largest online stores in US. Conversion Strategist is expected to provide recommendations based on best practices, and design, prioritize and execute A/B testing. In this position, the employee will be charged with the ongoing assignment of identifying opportunities to improve KPIs across the most impactful avenues (including technology, acquisition channels, and key conversion funnels).

Primary Duties and Responsibilities:

  • Planning, orchestrating and analyzing A/B tests using Google Optimize 360, designed to improve upon key website performance indicators (such as conversion rate, revenue, and other important metrics)
  • Monitoring web analytics using Google Analytics 360 for performance across KPIs
  • Ensure integrity of tracking across the platform, testing and ensuring all tagging functionality is operating properly using Google Tag Manager 360
  • Providing guidance and training on the usage of web analytics for business units throughout the company, including on new features, technologies, and best practices
  • Serving as a subject matter expert for analytics usage and deployment, and helping foster the culture of detailed analysis within the company
  • Identifying issues with performance across various dimensions and providing information necessary to resolve
  • Creating ad hoc reports as needed
  • Creating and maintaining dashboards for KPIs specific to different business groups
  • Continuous auditing of performance across various dimensions, identifying trends material to website performance, and working with functional teams to determine underlying causes and effects
  • Benchmarking performance across comparable websites

Skills & Requirements:

  • One year minimum experience in Conversion Analysis/Conversion Rate Optimization (CRO) – including A/B testing operations (experiment design, execution and analysis/reporting for stakeholders), measuring and analyzing key performance metrics, and providing actionable business intelligence
  • Proficiency in utilizing Google Analytics & Microsoft Excel required
  • Proficiency in English language (written and spoken) and experience working with English-only companies and clients
  • Strong understanding of statistics and statistical methods required
  • Splunk expertise a major plus
  • Experience in Online/Digital Marketing, Ecommerce, and/or HTML/CSS a major plus
  • Experience in UX/UX Research a major plus
  • Positive attitude, strong work ethic and ability to work in a fast-paced environment
  • Ability to work in multiple cross-functional teams, providing leadership or support when needed
  • Excellent verbal and written communication skills

We provide:

  • Agile culture, continuous improvement process
  • Friendly and highly-qualified colleagues
  • Challenging international projects
  • Competitive salary, yearly reviewed
  • Real possibilities of growth
  • Direct employment by Latvian company with full social-security, paid vacations & sick leaves
  • Flexible work schedule, option to combine work with studies
  • Excellent working conditions
  • Modern top-floor spacious office in Riga with large terrace
  • Lounge zone in the office with ping-pong, gaming console and other entertainment
  • Powerful hardware, best software/tools
  • Company paid office parking, bicycle parking available
  • Free snacks and variety of drinks in the office
  • Monthly company events
  • Large Summer & Winter parties
  • Learning and innovations - internal demos & trainings, individual mentorship
  • Potential business trips to USA
  • Ability to attend local & international conferences
  • Free Office Library and ability to order books
  • Premium Health insurance
  • Company paid flu vaccination

Salary range: 1 000 - 3 000 EUR gross (before taxes)

Updated: 08.07.2020

Apply for position

If you would like to work in a great team with the latest technologies on really challenging international projects, we look forward to seeing your resume.

Contact Us

IntechSystems, SIA
Vienibas Gatve 109 - 6.1 (Sector A, 6th floor),
Riga, LV-1058

Phone: +371 6747 12 77
Working hours: Mon-Fri, 10:00-19:00

Registration Number: 40103226777
VAT Number: LV40103226777
Bank: A/S "Swedbank"
Account: LV36HABA0551025128092

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